ABOUT SAY CHEEZ
Say Cheez: the dentist kids ask to come back to
Board-certified, women-owned, and built around one belief: every child deserves dental care that actually feels safe.
Most kids dread the dentist. Ours ask when they can come back. Say Cheez is a boutique pediatric dentistry and orthodontics practice in Paramus, NJ — designed room by room, word by word, around how children actually experience a dental visit. Now welcoming new patients.
A practice built room by room
Say Cheez started with a simple question: what if a dental office were designed around the kid instead of the dentist? So we built it that way — one room, one detail, one small comfort at a time.
We're women-owned and boutique on purpose. Smaller and calmer than a big dental chain means you see the same faces each visit, and no one gets rushed. There's time to answer your questions, and time to let a nervous child warm up.
Two specialties, one roof
Most families end up needing both a dentist and an orthodontist. At Say Cheez, they work down the same hallway and share the same chart. When it's time for early guidance or braces, there's no referral across town and no starting over with a stranger.
Dr. Navreet Sidhu leads our pediatric dentistry. Our board-certified orthodontist handles braces and aligners for kids, teens, and adults. Your child's whole smile is planned in one place, by people who actually talk to each other.
The office kids brag about
Every treatment room has a theme — ask your child about the Lion King room. There are TVs on the ceiling, so there's always something to watch, and every visit ends at the prize wall.
None of it is decoration for its own sake. A child who walks in curious walks out proud. And a kid who feels safe at the dentist is a kid who keeps coming back — which is the whole point.
Care that starts with Dr. Sidhu
Dr. Sidhu built Say Cheez around the kids other offices call "difficult" — the nervous ones, the wiggly ones, the ones whose first visit somewhere else went badly. She's a board-certified pediatric dentist, trained at UCLA, and was named to Incisal Edge's 40 Under 40 for 2026.
Her approach is minimally invasive: the lightest treatment that actually fixes the problem, explained before it happens. Nothing is a surprise — not to your child, and not to you.
In the community
Dr. Sidhu is the volunteer dentist for Oasis, a Paterson, NJ nonprofit supporting undocumented mothers and children, where she helps organize annual dental screenings and oral-health education for more than 140 children a year. The practice also sponsors free comprehensive dental treatment for one child every month, removing financial barriers to care.
She created community-based infant-feeding classes with IBCLCs — covering breastfeeding, bottle feeding, and baby-led weaning — and gives fourth-trimester and prenatal talks to expectant mothers and new parents alongside pediatricians and OB-GYNs, connecting maternal oral health with pregnancy outcomes and a newborn's development.